About one in five Floridians ages 19 to 64 buy their own health insurance on the marketplace or directly from an insurance company[F]. NerdWallet crunched the numbers on 223 health insurance plans to find the best in Florida based on cost, quality, customer satisfaction and more.
Why trust NerdWallet
45+ Medicare companies and brands analyzed by our team of experts.
30+ years of combined experience covering Medicare and personal finance.
Governed by NerdWallet's strict guidelines for editorial integrity.
NerdWallet’s Medicare content, including articles, reviews and recommendations, is produced by a team of writers and editors who specialize in Medicare. Their work has appeared in The Associated Press, Washington Post, Nasdaq, MSN, MarketWatch, Yahoo! Finance and other national and regional media outlets. They have been cited in publications including Healthline, and appeared on NerdWallet's "Smart Money" podcast.
Compare the best health insurance plans in Florida
NerdWallet built our own data-driven marketplace health insurance rating system based on costs, claim denial rates, medical management programs, dental care, complaints, government quality data and more. We scored plans covering more than 95% of all marketplace health insurance enrollees in Florida[F].
Company name | NerdWallet rating | Plan types | Claims denial rate | Avg. Silver premium | Learn more |
---|---|---|---|---|---|
BEST HEALTH INSURANCE IN FLORIDA | |||||
![]() | 5.0/5 | EPO, PPO | 8.8% (Far fewer than average) | $461.96 | |
BEST FOR HMO PLANS | |||||
![]() | 4.5/5 | HMO, POS | 15.6% (Fewer than average) | $440.04 | |
MOST AFFORDABLE HEALTH INSURANCE IN FLORIDA | |||||
![]() | 3.0/5 | HMO | 18.2% (Average) | $400.14 |
💬 What are the best marketplace insurance plans in Florida?
"Florida Health insurance companies scored at least 4 stars on our rubric: Florida Blue and Florida Blue HMO. This pair stood out especially for rarely denying claims and receiving very few customer complaints. We also scored based on cost, customer satisfaction, quality data and more.
Note: the best fit if you can depend on your health, doctors, precisians, financial situation and preferences. Compare your options and consider working with a licensed insurance agent for more personalised recommendations."
— Kate Ashford, lead writer covering Medicare
Best health insurance in Florida
Our pick for the best health insurance in Florida for 2025 is Florida Blue. Our analysis shows that the company denies far fewer in-network claims than average and rarely receives customer complaints. Lower-cost HMO plans (as well as POS plans) are available from Florida Blue HMO, which gets our second-highest rating.

M-F 8AM-4PM PST
Pros
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
Cons
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt

M-F 8AM-4PM PST
Pros
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
Cons
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
Affordable health insurance in Florida
Silver plans
Ambetter Health offers the most affordable Silver plans on the health insurance marketplace, on average, in Florida for 2025.[F]. Molina Healthcare’s average premium isn’t much higher, so it could be another option for affordable health insurance in Florida.

M-F 8AM-4PM PST
Pros
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
Cons
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt

Pros
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
Cons
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
Silver plans are often the most affordable because they’re potentially eligible for more subsidies than any other plan type. Silver plans can end up costing you less than Bronze plans if you qualify for certain cost savings — and most marketplace enrollees do[F].
Bronze plans
If you're not eligible for subsidies, you might want to look beyond Silver plans to find the very lowest premiums. For 2025, Ambetter Health also offers the cheapest Expanded Bronze plans on the market, on average, and UnitedHealthcare offers the cheapest regular Bronze plans.
Pros
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
Cons
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
- See all marketplace insurance companies in Florida.
Here are the companies in Florida that scored best on NerdWallet’s marketplace health insurance rubric.
* * * * * 5-star companies (NerdWallet rating)
Florida Blue (BlueCross BlueShield FL).
* * * * 4.5-star companies (NerdWallet rating)
Florida Blue HMO (a BlueCross BlueShield FL company)
See all marketplace insurance companies in Florida.
Aetna CVS Health.
Ambetter Health.
AmeriHealth Caritas Next.
AvMed.
Capital Health Plan.
Cigna Healthcare.
Florida Blue (BlueCross BlueShield FL).
Florida Blue HMO (a BlueCross BlueShield FL company).
Florida Health Care Plans.
Health First Commercial Plans.
Molina Healthcare.
Oscar Insurance Company of Florida.
UnitedHealthcare.
Wellpoint.
Off-marketplace health insurance in Florida
Some marketplace plans have matching policies that can be bought outside of the marketplace. You can choose to buy an off-marketplace plan rather than a marketplace plan during open enrollment (Nov. 1 through Jan. 15), but subsidies aren’t available if you do so[F].
You might be able to find other kinds of health insurance plans sold outside of the marketplace (and outside of open enrollment), such as limited, short-term or alternative health plans. These plans might not have the same coverage and/or consumer protections as plans sold on the marketplace.
It’s a good idea to check whether an off-marketplace plan offers “minimum essential coverage.” If not, the plan might be allowed to do things that most health plans can’t, such as deny coverage due to health status, limit coverage of pre-existing conditions and/or not cover essential health benefits.
Best Medicare plans in Florida
Medicare is available for people age 65 and older and people living with certain medical conditions. There are many kinds of Medicare coverage, and the best choice for you can depend on your health, finances and preferences. Check out NerdWallet’s reviews of the best Medicare plans:
Health insurance resources in Florida
Florida Department of Health: Provides resources for access to care and programs including health insurance programs such as the marketplace, Medicare, Medicaid and CHIP, as well as resources for finding health care providers and services.
Florida Department of Financial Services: Provides insurance information for consumers and handles insurance-related complaints.
Florida Consumer Assistance: A list of resources from the Centers for Medicare & Medicaid Services.
How to choose a marketplace health insurance plan
There can be a lot of moving parts when shopping for health insurance coverage. Here are a few questions to help you think through your needs and options:
How much are the plan’s costs? Do you understand what the plan’s premium, deductibles, copays and/or coinsurance will be? Can you afford them?
Are you eligible for subsidies? Whether applying yourself or with an agent/broker, be sure to enter accurate information to check whether you’re eligible for subsidies through the marketplace.
Is your doctor in-network? If you have a preferred doctor (or doctors) or hospital, make sure they participate in the plan’s network.
Are your prescriptions covered? If you’re on medication, understand how the plan covers it. What tier are your prescription drugs on, and are there any coverage rules that apply to them?
Is there dental coverage? Does the plan offer routine coverage for vision, dental and hearing needs?
If you have questions or need help navigating the marketplace, you can get help from a trained assister or an agent/broker at HealthCare.gov.
Marketplace health insurance ratings methodology
NerdWallet evaluates marketplace health insurance plans based on marketplace data about plans’ premiums, out-of-pocket costs and benefits, prescription drug coverage, dental coverage, government quality rating data, complaint data, records about how plans approve and deny claims and more.
We evaluate individual plans and then aggregate scores to the company level. When a plan is missing data for a certain metric, we exclude it from calculations. For example, the federal government calculates official star ratings for marketplace health insurance plans, but many plans are unrated, and others have incomplete ratings. NerdWallet’s analysis incorporates government quality ratings when they’re available, but doesn’t penalize plans that are unrated[F].
These ratings are a guide, but we encourage you to shop around and compare several insurance quotes to find the best coverage and rate for you. NerdWallet does not receive compensation for any reviews. Read our editorial guidelines for more information.
Insurer complaints methodology
We examined complaints received by state insurance regulators and reported to the National Association of Insurance Commissioners. To assess how insurers compare to one another, the NAIC calculates a complaint index each year for each subsidiary, measuring its share of total complaints relative to its size, or share of total premiums in the industry. To evaluate a company’s complaint history, we calculated a similar index for each insurance company, weighted by market shares of each subsidiary. We score companies based on this index of how many complaints the company receives relative to its market share. NerdWallet conducts its data analysis and reaches conclusions independently and without the endorsement of the NAIC.